Destination management for partners
Destination Lund constantly looks to add to its select corporate, facilities and institutions. We work closely with our partners to showcase their unique destination, competencies and experiences. And ensure individual tour groups enjoy their experiences at our partner’s destination.
Our destination management services for corporate, facility and institution partners
- Customer analysis: Who is your customer? What do you offer the market today?
- Mapping of visitor potential: What market segments do you position today? How big is the potential market?
- Analysis of new business areas: What is your core business? What additional offers/revenues are eligible?
- Brand extension – current and potential image: What values are you communicating today? How desirable is your image today? What channels of communication do you use? How big is your brand potential?
- Loyalty program – fan club strategy: Do you have recurring visitors? Do you want ambassadors?
- Fundraising: Mapping of fundraising potential, development of fundraising strategy, production of sales packages. Sales coordination and implentation of sales activities.
- Development of incoming tours and visitor packages: Inventory of your packages/offers to the market. How profitable are your packages?
- Administration of incoming travel/visitors: How do you handle your customers/visitors today? Can you improve your visitor administration?